For my Arts Award challenge I'm going to look at Set Decoration/production Design. I will look at styles of production design and then choose a concept to style myself.
Production Design creates the mood, atmosphere and context of a film through the expressive use of space, objects, forms and colour. The Production Designer interprets the written word for the screen, bringing all the visual elements together to create a story world. They must realize a design style for sets, locations, graphics, props, lighting, camera angles and costumes, while working closely with the director and producer. The set Designer works with the production designer to bring a concept/theme to life.
The designing of a set has multiple stages that go from sketching to producing small scale models before creating the real thing on the correct scale.
Dan Hennah is the production designer/set decorator for the hobbit and the lord of the rings movies. I especially like the way he presented the contrast of the different elven kingdoms and their grounds. how colour was used especially to change the whole mood of the scene. The halls of the woodland realm (The hobbit: The Desolation of Smaug) are magnificent as they were designed so well. I think this is also down to the fact that he knew so much about the characters and the story but also the history of the characters.
Alan lee is an illustrator and movie conceptual designer that worked with Dan Hennah to design the initial look, The production designer works incredibly closely on some production with an Illustrator as its important when creating abstract content that cant be initially put together using a few props.
some of the designs below are by Alan lee and John Howe.



Sarah greenwood
Sarah Greenwood is a production designer. She has been nominated four times for an Academy Award, in 2006 for Pride & Prejudice, in 2008 for Atonement, in 2010 for Sherlock Holmes and in 2012 for Anna Karenina.
She's known for creating such magical sets and creating beautiful ideas.She's also quite famous for her work on period style productions so she works on a grande scale with grande designs for some quite magnificent sets.
http://www.pushing-pixels.org/2012/11/15/the-art-and-craft-of-production-design-conversation-with-sarah-greenwood.html - here is an interview with Sarah greenwood which explains a lot of what she does in her role on a film set, it helped me understand things a lot.
some shots from Sarah Greenwoods's work:


I've decided to take a few lines from the book of the hobbit to create some concept art ideas own and use my research of the way Lee and Howe work to create their designs.
'far down the river where the bank jutted out, near to the very eastern edge of Mirkwood. There they were collected and tied together and floated back to Lake-town, which stood close to the point where the Forest River flowed into the Long Lake' - Flies and Spiders,The hobbit
the first thing the designers would do is collect their research altogether and decide on which are the best factors/ pieces of information to use. and settle on the mood of the piece. This is why I created a mind map to separate different information. what I learnt from the way Greenwood works is that she tends to create sets that can be used multiple times in the same scene, so the sets are very complicated and detailed but it means a slightly different shot could look like a completely different place. she is also really good at making space look big and grande. with 'The hobbit' Its quite easy to create a fantasy scene of woodland or a kingdom, but it can be much more difficult for a piece of modern drama for example. creating concept art becomes less necessary once you are using a city as a main location.


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